March 2, 1964

Dealer Letter #102B

SUBJECT: Stern Drive Parts Stocking

Gentlemen:

As you know Johnson Motors has changed its Stern Drive program which should result in more unit sales, more parts sales, and an increased demand for Service by the consumer. To protect the acceptance of the program we have implemented the following program to assure our customer the best possible service parts availability consistent with our field service program.

The program is as follows:

1. We are requesting each Johnson Boat Dealer to carry Stern Drive parts.
   1. A list of parts is attached.
   2. These parts will be completely packaged as per the attached list, no deletions will be made.
   3. Sign one copy of the attached order and forward to your Parts Distributor. Prices on all items have not been established, however, your estimated cost will be approximately $300.00.

NOTE: These parts are common to our stern drive units only not Outboards, and all carry OMC part numbers. Parts Distributors will not supply parts made or supplied by Buick or Chevrolet. A program for the purchase of parts made or supplied by Buick and Chevrolet was explained in Dealer Letter #110, dated February 17, 1964.

Stern Drive Parts Protection

Due to the fact that the Stern Drive program is new, it is difficult to determine just what the demand for Service parts will be for the coming year, therefore we have the following plan to protect you on the required purchase.

1. The Dealer may return any part of this initial stock to his Parts Distributor for full credit. Dealer will submit a list of parts for Stern Drive that he wishes to return for credit to his distributor no later than November 30, 1964. Distributor will authorize a shipping date. Dealer to prepay freight.

The privilege of return of Stern Drive parts not sold this season is to give you protection on the initial stock.

We ask your assistance and cooperation by submitting your order at once to your Parts Distributor.