Johnson service bulletin archive / Dealer Letter #156

Johnson Storage Battery Information and the Charger Bulletin Series

Johnson Motors circulated the first four issues of a battery manufacturer’s educational series titled “The Charger,” explaining the growing importance of storage battery knowledge for outboard service and sales.

Original Johnson Motors red Dealer Letter letterhead

January, 1967

Dealer Letter #156

SUBJECT: STORAGE BATTERY INFORMATION

Gentlemen:

Recently one of the nation's leading battery manufacturers has offered to us an informative program consisting of a series of bulletins, pertaining to storage batteries, which we wish to pass on to you.

The first four of a series of bulletins entitled "The Charger" are enclosed for your information. I am sure that you will find them just as enlightening as I have.

Personally, I didn't realize just how little I knew about storage batteries until I read these bulletins. These four are just the beginning of a series that I feel will make all of us much better informed on the subject.

Each day the storage battery becomes a more intricate part of our products. With greater knowledge of batteries, we can't help but improve our image in the service and sales aspect.

As future bulletins become available, I will pass them on to you. Read them and file for future reference.

Original factory signature block

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