Johnson service bulletin archive / Dealer Letter #171

1968 Johnson Outboard Parts Catalog Prices - DL-171

On January 3, 1968, Johnson Motors announced revised prices for its outboard parts catalogs: 25 cents for an individual catalog, $2 for a one-year set, and $20 for a complete set. Johnson attributed the increase in set prices to a doubling of the number of catalogs over the previous ten years.

Original Johnson Motors Dealer Letter letterhead

January 3, 1968

Dealer Letter #171

TO: All Johnson Sea Horse Dealers

SUBJECT: Outboard Parts Catalog Prices

Gentlemen:

Effective January 3, 1968, the prices for the subject Parts Catalogs to Johnson Dealers will be as follows:

Outboard Parts CatalogsPrice
Individual copy$ .25
Set for 1 year$ 2.00
Complete set$ 20.00

Our previous price for these catalogs was $1.50 per set for one year and $15.00 for a complete set. There is no price change for the individual Parts Catalogs. The price change is due to the increase in the number of catalogs per set, which has doubled over the past ten years.

When ordering additional sets of Parts Catalogs, please enclose your remittance, payable to Johnson Motors.

Very truly yours,

Original Johnson Motors signature block

AGD/plr