May 1, 1963
Dealer Letter #91
SUBJECT: Warranty on dealer demonstrator motors.
Gentlemen:
We feel a clarification of the status of the Two Year Warranty on 1963 Johnson Outboard Motors used by dealers for demonstration use is necessary.
When a new motor is put in use by a dealer for demonstration use, the dealer should send in the motor registration card stating the motor is being used as a demonstrator. This will cover the dealer for warranty during the time the motor is in such use.
When the motor is sold as a demonstrator to a customer, the balance of the two year period will apply to the purchaser. For example, if a motor is put in use as a demonstrator on May 1, 1963 and is sold on September 1, 1963, the dealer can assure the purchaser that the warranty will be in effect until May 1965 or for one year and eight months.
It is our opinion that this policy is extremely liberal and fair to the dealer and the purchaser of, what in reality is a used motor.
When the sale of the demonstrator motor is made, the dealer should advise the Warranty Department of Johnson Motors, Waukegan, Illinois using the form supplied when the original Registration Card is received by Johnson Motors.
Your cooperation in forwarding the Registration Card at the time the motor is put in demonstration use will protect the dealer and will be an incentive and guarantee of continued warranty to the purchaser of the demonstrator motor.
Cordially,
JOHNSON MOTORS
L. W. Eppel
Service Manager
LWE:eb
4/26/63