August 15, 1963
Dealer Letter #97
SUBJECT: Remote Control Prices
Gentlemen:
It has been brought to our attention by several Johnson Motors Parts Distributors that some Johnson dealers did not read our Dealer Letter number 89 dated March 26, 1963.
To make sure that all Johnson dealers are cognizant of the fact that OMC remote control cable prices and parts discount have been changed, effective April 1, 1963 we are reprinting this Dealer Letter.
"Effective April 1, 1963 OMC Remote Control Cable list prices will be adjusted as per the attached schedule of prices.
Also effective April 1, 1963, your dealer discount will be increased from 32% to 40%.
We feel the adjusted list prices and the increased dealer discount will provide a more adequate profit to Johnson dealers in the sale of OMC Remote Control Cables.
All cables ordered from your Parts Distributor on and after April 1, 1963 will be at the new prices and the 40% discount will apply."
Cordially,
JOHNSON MOTORS
Louis W. Eppel
Service Manager
LWE:eb
7/22/63