February 5, 1960
Bulletin No. SB-762
SUBJECT: MOTOR REGISTRATION AND OWNER'S IDENTIFICATION CARDS.
MOTOR REGISTRATION CARDS:
Some dealers are failing to complete and return the motor registration cards
which are attached to all engines shipped from the factory. These cards are
fastened to the gear shift lever of every model; a location sufficiently
prominent to avoid the possibility of overlooking them.
Law enforcement agencies call regularly requesting names and addresses of owners
whose stolen or lost engines have been recovered. Obviously, such information
can not be furnished in instances where engines have not been factory registered.
Your assistance in recovery and restoration is an invaluable service to the owner;
one which costs nothing but a small fraction of your time to complete and mail the
registration card.
Factory registration is also beneficial to dealers because registration cards are
a source of factory customer mailing lists which are used to stimulate your cust-
omers to increased buying activity through direct mail campaigns. This is a form
of free advertising which is a no-cost bonus and should not be overlooked.
Finally, registration cards are an important link between the dealer and factory.
They help us fill your orders as rapidly as possible by enabling us to keep engine
inventories in constant balance with the dealer organization's overall requirements.
This means the various sizes and models of engines which you may urgently need will
be more readily available for immediate shipment.
Treat the completion of registration cards for what it is . . . an extremely
valuable investment of time which can aid in creating repeat sales. Do not neglect
to complete and return a card for each and every motor sale. Even the probable
rewards are worth the effort.
Remember, registration cards are attached to the gear shift lever of all models.
OWNER'S IDENTIFICATION CARDS:
Concerning owner's identification cards, we have received quite a few customer
complaints regarding the failure of dealers to provide them with completed and
signed cards. Since the customers must show these cards to the servicing dealers
to obtain service under warranty, this practice generally results in hardship for
those owners who may require warranty service away from their home locality.
(Over)