Service Promotion Bulletin 267 - You've Got to Show to Sell

Issued December 16, 1960, this Johnson Motors service promotion bulletin encouraged dealers to display fully rigged V-75 outboard motors using a Peterson Bros. display bracket, part A-165.

Original yellow Johnson Motors Service Promotion letterhead
December 16, 1960SERVICE PROMOTION BULLETIN NO. 267

SUBJECT:  YOU'VE GOT TO SHOW TO SELL

Factory photograph of Peterson Bros. A-165 outboard display bracket

# A-165

Johnson V-75 outboard mounted for showroom display

You've got to show to sell - if you don't show it, you haven't got it (as far as the store traffic is concerned).

Illustrated here is a moderately priced Display Bracket, by Peterson Bros., Inc., to permit displaying the V-75 series attached to the stern of a boat and fully rigged as it should be to utilize maximum significance of the display. Your presentation of the motor and best suited boat for the purpose can be made more interesting and more appealing to the prospect - you'll find yourself in a much better position to "close the deal" with a completely rigged unit on display.

Don't settle for a one unit display - display a 75, fully rigged, on every boat on the floor suitable for the V-75 installation.

You've got to show it to sell it -

At $5.95 net each F.O.B. Jacksonville, Florida or Fort Wayne, Indiana, it's a good investment in an effective sales presentation.

Send your orders directly to:

Peterson Bros., Inc.
P.O. Box 51, Station G
Jacksonville, Florida

or

Peterson Bros., Inc.
Box 2041, Station A
Fort Wayne, Indiana

NOTE - This bracket (their #A-165) was designed and constructed for display only - not designed nor intended for demonstration or running purposes.

JOHNSON MOTORS

Arvid Olson
Service Promotion Manager

Historical reference: The A-165 bracket was intended for static showroom display, not for running or demonstrating an outboard motor.