Johnson Service Promotion Bulletin 315 - Tune-Ups and Repairs

April 25, 1962. Johnson recommended returning replaced parts to customers in a clear bag to help demonstrate the work performed and build owner confidence.

Original yellow Johnson Motors Service Promotion letterhead
April 25, 1962
SUBJECT: TUNE-UPS AND REPAIRS - OWNER CONFIDENCE
Factory illustration showing clear bag for replaced parts and an outboard motor
Build owner confidence during tune-up and/or repair by giving assurance that the parts shown on his invoice for the work done were only those parts actually required to restore normal motor operation.
This is best accomplished by placing all of the parts replaced in a container tied to the motor at the time of delivery - a clear polyethylene bag as here illustrated will do the job nicely. Being clear, the parts are readily exposed for quick observation by the owner - his assurance that the parts paid for have been used.
Imprinting on the bag further states that "New Genuine Johnson Parts were Installed".
A gesture of good faith on your part to build his confidence so essential to any successful business activity.
Order now on the enclosed order form - send your order to Service Department, JOHNSON MOTORS, Waukegan, Illinois, with Prepayment for prompt delivery.
Sincerely,
JOHNSON MOTORS
Alvid Olson Service Promotional Manager
AO:eb
Historical note

This 1962 service promotion encouraged dealers to return replaced parts in clear polyethylene bags labeled "New Genuine Johnson Parts were Installed" to reinforce customer confidence.