
SERVICE PROMOTION BULLETIN #257
ACCESSORY SALES FOR EXTRA PROFIT

Are you taking full advantage of the available Johnson Accessories for extra profit to build up the daily total. There's a percentage of profit you know in every accessory sale and it sure looks good in the cash drawer.
Consider the -
- Generator Kit to keep the battery up.
- Electric starting kit for the Model FD (18 H.P.).
- Remote steering kit with the larger pulleys for ease of steering - prepacked ball bearing type.
- Transom plate to guard against "loss of motor overboard".
- Extra propellers - a cinch.
- An extra Fuel tank to extend cruising range.
- Remote "Stop switch kit" - 10, 18 and 40 H.P. models.
- Chrome-plated pump housings in areas of silt laden water.
- O.M.C. Lubricant (in tubes) types A & B.
- Motor stands for smaller motors frequently detached from boats.
Arrange a display of accessories where people (customers) can "see" them. Many will buy from a display (and a bit of persuasion).
You've got to show to sell - if you don't show it, you haven't got it.
JOHNSON MOTORS
Jack Penland
Service Promotion Manager
Jack PenlandService Promotion Manager
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