Johnson Motors Service Promotion letterhead
SERVICE PROMOTION BULLETIN #257

ACCESSORY SALES FOR EXTRA PROFIT

Original factory illustration from SPB #257

Are you taking full advantage of the available Johnson Accessories for extra profit to build up the daily total. There's a percentage of profit you know in every accessory sale and it sure looks good in the cash drawer.

Consider the -

  1. Generator Kit to keep the battery up.
  2. Electric starting kit for the Model FD (18 H.P.).
  3. Remote steering kit with the larger pulleys for ease of steering - prepacked ball bearing type.
  4. Transom plate to guard against "loss of motor overboard".
  5. Extra propellers - a cinch.
  6. An extra Fuel tank to extend cruising range.
  7. Remote "Stop switch kit" - 10, 18 and 40 H.P. models.
  8. Chrome-plated pump housings in areas of silt laden water.
  9. O.M.C. Lubricant (in tubes) types A & B.
  10. Motor stands for smaller motors frequently detached from boats.

Arrange a display of accessories where people (customers) can "see" them. Many will buy from a display (and a bit of persuasion).

You've got to show to sell - if you don't show it, you haven't got it.

JOHNSON MOTORSJack Penland signatureJack Penland
Service Promotion Manager

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