PROMOTIONAL SERVICE

Motors and boats make up the outboard unit for outboard motoring. Just how the unit performs and the degree of satisfaction experienced by the user (your customer) is basically dependent upon how well the motor works and how well the boat works. Malfunctioning in either contributes to faulty overall performance and the user's dissatisfaction, which isn't good for your business.

The motor, you're set up to take care of if necessary but the boat, while no doubt in good structural condition, may be running around with a fouled bottom - fouled with marine growth, barnacles, alga or otherwise "whiskers" to create excessive drag and bad performance regardless of the motor's condition.

You know, there's nothing really like a clean bottom (boat that is) for best performance. Ed Joyce of Lauderdale Marine, Ft. Lauderdale, Florida, knows it and, as shown, reminds his store traffic that he's ready and available to do a good job of bottom cleaning and painting to restore normal performance.

Here's an opportunity to create not only a bit of extra shop activity at a profit, but to promote closer customer relations while still performing a service.