BOAT CARE - FOR A PROFIT

Have you thought of encouraging your outboard owners (customers) to maintain their outfits in ship shape -

A little time now and then between usage to clean up and polish up helps to create a respectable appearance and in the long run, pays off since a well cared for unit demands a better trade-in value when it comes time for trading. Helps you too - for by the same token, a well kept rig is easier to dispose of and commands a more profitable resale price. The owner then in a sense is working indirectly for you.

As you well know, a major portion of the boats now sold and in use are of fibre glass construction - as are the motor covers. New, they sparkle and gleam to make for a pleasing appearance on the water but, come mid-summer, the gloss and sheen is often obscured by dull and grimy residue. A "seedy" looking outfit in action appeals to no one in particular, much less the fellow who thinks perhaps he'd become interested in outboard motoring for a bit of summer relaxation - your new motor prospect.

Boats of wood or metal should receive the same attention too. And, here's where a well planned and conducted clean-up campaign among the outboarders can be made to work for you - profitably by 1), thru stepped up sales in your stock of cleaning and polishing material (liquid or paste) 2), thru additional sales as result of increasing store traffic and subsequently, closer and more frequent customer relations.

There are cleaning and polishing materials designed and produced specifically for boats of wood, fibre glass and metal. Why not take stock of your cleaning and polishing materials inventory and put it to work for you. There's an extra profit in every sale.