Johnson Motors Service Promotion letterhead
SERVICE PROMOTION BULLETIN #285

AVAILABLE SERVICES

Original Johnson Motors factory photograph from SPB #285, illustration 1

Store traffic (your customers) every now and then needs to be reminded that certain functional boating services are available to them. And, perhaps not too infrequently during the rush of the season, you and/or your personnel needs a bit of prompting from time to time to inform the motor/boat/trailer owner when he drops in that such services are available to him - a profitable bit of activity not to be overlooked. "If you've got it, ring the bell and let 'em know it".

The fellows at Lauderdale Marine, Ft. Lauderdale, Florida have it and use the placard shown here to blow the whistle.

A placard of this sort is well suited for those who may be somewhat reluctant to inquire personally as to prices - some individuals are. The placard can be used too as a sort of "Serve yourself" thing to save time and to reach all when store traffic is rushing or at least to open discussion with those seriously interested.

An inexpensive promotion to build shop activity while performing a service for your customer.

Sincerely,
JOHNSON MOTORS

Jack Penland's original signature

Jack Penland
Service Promotion Manager

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