OFF SEASON ACTIVITY - PREPARATION

Even tho there's a great deal of boating and selling to be done before the season for 1961 comes to an end, it's not too early to start formulating plans for your winter or off-season activity.

Most of you we know, have built your dealerships up to a 12 months going and profitable enterprise without a let-up between the concluded boating season and organizing for the next. This of course includes placing the newest of Johnsons on display immediately when available but for some months, planning and relying on the Service Shop and Service to your customers to carry a major portion of the off-season load.

Many of you too have introduced off-season pick-up and delivery service to stimulate shop activity...profitably, while still performing a welcomed service for your customer.

Eddie Brest - Brest's Outdoor Supplies, Wellsville, New York, has simply attached a motor rack to one of his boat trailers to accomplish pick-up and delivery with a minimum of effort and time - shown here. It ought to pay for itself in just a few trips. I'm sure Eddie has found that it did.

Perhaps you're thinking of doing something like it too.

Sincerely,

JOHNSON MOTORS

Jack Penland
Service Promotion Manager