BRING IT UP FRONT . . . . SERVICE

Service belongs right up front with all of your selling efforts - a prominent factor in an effective sales presentation.

Who but you know how to maintain and assure uninterrupted performance of the unit just delivered to the outboarder. With your know how, you matched and rigged the unit to comply with his preference and desires as to performance expected. Be sure he's aware of it when he pulls away.

Ralph Tatum of Tatums Sporting Goods, Jackson, Mississippi has brought the value of Service and his ability to do the job up front for store traffic attention. It pays off.

JOHNSON MOTORS

Jack Penland
Service Promotion Manager