YOU'VE GOT TO SHOW TO SELL -

You've got to show to sell and the more you show effectively, the more you sell. This not only applies to motors, boats and trailers but to often neglected accessories other than those actually required to rig a unit such as, 1) First Aid Kits, 2) Minor tool kits, 3) Bailing buckets, 4) Certain types of Marine hardware and 5) especially Fire Extinguishers.

Vanselow Boats and Motors, Springfield, Illinois as shown here, have taken advantage of some owners misfortune by displaying a fire damaged Johnson to emphasize the need and importance of Fire Extinguishers.

Had this owner provided himself with a Fire Extinguisher, this motor in all probability would not have been appearing in this display. It is, however, selling Fire Extinguishers in which of course there is a profit and which by regulation and good practice should be included with every Outboard Outfit.

You've got to show to sell -

Sincerely,

JOHNSON MOTORS

Jack Penland
Service Promotion Manager