Johnson Motors Service Promotion letterheadFebruary 25, 1963SERVICE PROMOTION BULLETIN NO. 332

SUBJECT:   A PRE-SEASON MOTOR TUNE-UP

Johnson outboard motor with a child and an adult at a boat

Undoubtedly many motor owners failed to take advantage of your off-season tune-up proposal over the winter months. So - now's the time to "rustle" up a bit of pre-season tune up for those whose motors ought to be checked and tuned prior launching for the season's boating.

Why not make the best of the month or so left to do so, now - before the season gets into full swing. Create extra pre-season shop activity (profitably) - your owner will thank you for the reminder thus, avoiding the possibility of his breathing down your neck to get a quick tune up the first "balmy" day of boating when perhaps you may not be in a position to accommodate him.

Promote a Pre-Season Tune-Up to assure uninterrupted boating.

Not to be overlooked are the opportunities made available for extra sales promotion

by renewing customer contact and building up store traffic. Start a pre-season tune up campaign now, by letter or postal card, but more effectively by personal telephone calls.

Let the suggested tune-up chart (inside) be your Pre-Season Tune Up selling and performance guide.

You can't miss on this one.

Sincerely,

JOHNSON MOTORSJack Penland handwritten signatureJack Penland
Service Promotion Manager
Johnson Motors powerhead tune-up chart identifying the manual starter, ignition, thermostat, powerhead, electric starter, fuel pump, automatic choke, carburetor, and swivel shaft maintenance points
Suggested tune-up chart showing fuel tank, propeller, gearcase and water pump checks on a Johnson outboard

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