April, 1965

SUBJECT: REMINDER - PITCH BLOCKS, FOR A BETTER JOB OF SERVICE

Here's an opportunity to create a bit of extra good will among your Johnson owners (customers) - helping them to get the most out of their motor-boat units while at the same time maintaining owner contact - your best new motor prospect.

Most outboarders aren't aware of what minor propeller deficiencies can do to motor performance and as a result, 'put up' with sluggish, noisy operation as a matter of course - not knowing that restoration of pitch accuracy will many times transform something to be tolerated to a pleasing experience in outboarding.

Seriously damaged propeller blades are easily recognized, and corrective steps taken immediately - like installing a new wheel. It's the blade that's but slightly off pitch but doesn't 'look' it that causes most of the difficulty and just the propeller we'd like to have for 're-pitching' - before too many things shake loose and the operator gets the jitters. A vibrating massage may be all right in some places and under certain circumstances, but surely not in a boat.

A letter (on the order of enclosed sample) circularized among your owners during midseason to inform them of the effects of a badly pitched propeller, ought to bring many of them in for a propeller check. And, while somebody's 'pitching' the wheel, somebody can be showing off the new Johnson line, a boat, trailer, boating gear, etc. But regardless, if his propeller did need attention, he'll find his outfit a much better performing job and that's good for your business too - Try it.

Be prepared now for a complete program of service with a full set of pitch blocks. Order at once from Outboard Marine, Galesburg, Illinois - on enclosed order form with your check attached.

Use enclosed order form - MAIL DIRECT WITH YOUR PREPAYMENT TO:
OUTBOARD MARINE CORPORATION
Galesburg, Illinois

Related earlier bulletin: SPB #255 - Pitch Blocks.

Enclosed sample customer letter: