April, 1967

WARRANTY SERVICE

The Owner's Obligation and Responsibility and how it effects his warranty is all quite clearly defined on the enclosed Warranty Service Placard.

How many of your customers are aware of the information outlined on this placard? The placard is an enlarged reproduction of the inside back cover of the 1967 Johnson Outboard Owner's Manual.

It is quite common practice for customers and dealers alike to disregard the information contained in the owner's manual. As the old saying goes, "If everything else fails, read the instructions". We are asking that you, as a dealer, read and familiarize yourself completely with the contents of each owner's manual.

Although it is of great importance that the entire contents of the owner's manual be read and understood, it is of even greater importance that the customer understand what his obligations are in relation to effectively validating the two year warranty.

As an example, under Owner's Obligation and Responsibility on the enclosed placard, locate the subheading Water Pump Wear and Parts. It is clearly stated that "these parts are subject to various amounts of wear depending upon water conditions". The water pump life when subjected to clear uncontaminated water will easily outlast the two year warranty. However, if the motor is operated in silt laden water, pump wear can be quite rapid. You, as the dealer, should advise the customer accordingly and point out that it becomes his responsibility to see that the pump is properly maintained. Failure of the pump and resultant damage to the engine under such conditions are not considered warranty.

As a favor to yourself, the customer and Johnson Motors, please go over the placard with the customer at the time of motor sale. Don't overlook this opportunity of convincing your customer on the merits of periodic maintenance. This is a service you can provide at the customers expense. At the same time promote your off-season storage program. Motors improperly stored, as you well know, can become the victim of extensive damage caused by rust,